Video - New Heights

Michael Bickerton By Michael Bickerton

Nov 11, 2010

Is video an effective advertising media? Not only is it effective, it’s really effective.

YouTube is blowing up with viewership, it's number 3 on the most accessed websites list, behind both Facebook and Google

This is a tad dated in our world of instant access and instant information, but according to the Online Publishers Association back in 2007, there was a lift in every area of marketing actions between 1 % and 7% across 8 measured actions.

Huge - a 7% lift from video, that’s right and that’s why it's effective. The actions were noted as follows, after watching a video versus online news versus newspaper sites.

Visit the website – lift 5%

Searched for info – lift 1%

Clicked on banner ad – lift 5%

Talked to friends – lift 4%

Go to store – lift 7%

Request info – lift 5%

Product trial – lift 3%

Called toll free – lift 4%

Big variances, and the cost of video today is a fraction of what it was a decade ago. Proof, go to YouTube, you’ll find video everywhere. A more current stat from the OPA says that 7 in 10 adults have used the Internet to watch or download video (pegged at 69%).

As your digital agency, we recommend you embrace video.  Remember, our goal is to assist you in selling your product or building your brand …  video is really effective in assisting you in reaching new heights!

Michael Bickerton, Raven5 Ltd, November 2010

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