Is video an effective advertising media? Not only is it effective, it’s really effective.
YouTube is blowing up with viewership, it's number 3 on the most accessed websites list, behind both Facebook and Google
This is a tad dated in our world of instant access and instant information, but according to the Online Publishers Association back in 2007, there was a lift in every area of marketing actions between 1 % and 7% across 8 measured actions.
Huge - a 7% lift from video, that’s right and that’s why it's effective. The actions were noted as follows, after watching a video versus online news versus newspaper sites.
Visit the website – lift 5%
Searched for info – lift 1%
Clicked on banner ad – lift 5%
Talked to friends – lift 4%
Go to store – lift 7%
Request info – lift 5%
Product trial – lift 3%
Called toll free – lift 4%
Big variances, and the cost of video today is a fraction of what it was a decade ago. Proof, go to YouTube, you’ll find video everywhere. A more current stat from the OPA says that 7 in 10 adults have used the Internet to watch or download video (pegged at 69%).
As your digital agency, we recommend you embrace video. Remember, our goal is to assist you in selling your product or building your brand … video is really effective in assisting you in reaching new heights!
Michael Bickerton, Raven5 Ltd, November 2010